Date 09.11.2009

Austrias ski stars hit the slopes with Schoffel
German market leader is official supplier of the Austrian Ski Associations Alpines

Schwabmunchen/Innsbruck. September 2009. The most successful ski team over the last few years chooses ski brand number 1: Austrias ski stars are now hitting the slopes with Schöffel. This winter sees the market leader in ski- and outdoor clothing from Schwabmunchen in Bavaria, becoming the new sport sponsor of the Alpine teams of the Austrian Ski Association. Around 300 active racers in Ski Alpin, Ski Cross and Snowboard will now be sporting gear by Schoffel as they line up at the starting line. "We see this step as part of our commitment to developing our sporting and technical skills and showcasing them worldwide", explains Peter Schoffel, managing partner of Schöffel Sportbekleidung GmbH.

The German brand has been seen as the leader for decades in the ski- and outdoor clothing sector and around 120 ski schools throughout Europe have chosen Schoffel as the outfitter for their ski instructors. The worlds current best mountain climber, Gerlinde Kaltenbrunner, like many other outdoor athletes, also swears by Schoffel. "This new involvement with the Austrian Ski Association is not a one-way street as far as we are concerned", Peter Schoffel is quick to point out. The aim of the collaboration is close cooperation on the part of the ski clothing manufacturer along with the athletes. The athletes bring experience and knowledge from the sport to the product development and Schoffel contributes its technical know-how. "This will make the Schoffel brand even more athletic", explains Schoffel. "After all, who can tell us more about racing than the ski athletes themselves? Only top quality products will meet the high standards of the athletes on the pistes and in the end all our customers will benefit.

Schoffel is also popular with sportsmen and women off the slopes and the traditional German brand has been providing them with sporting leisurewear since 2007. And this commitment is set to continue this winter, with over 400 athletes, trainers and instructors wearing Schöffel apres-ski jackets and travel attire. Even the members of the Nordic teams are taking advantage of this offer.

"We have had very positive results with Schoffel as a partner and are delighted that weve been able to extend this collaboration to racing", says Peter Schrocksnadel, President of the Austrian Ski Association. In the long term Schoffel will be adding a wide range of marketing activities to its involvement with the Austrian Ski Association. The company plans to showcase its products at local races and use the major events of the racing calendar for its own events.